Brand Positioning Books with Case Studies: Practical Reading Suggestions for a Client in Business Consulting
I’m currently working with a client that already has an established brand but aims to claim a dominant position for one of its business units. Brand positioning feels like a key strategy to achieve this goal. I’m looking for practical reading material on the subject, ideally with real-world case studies. I’ve already read Al Ries and similar titles, so I’d appreciate recommendations that go beyond foundational concepts and offer actionable insights.
Context: the client operates in the business consulting space, so examples and guidance relevant to professional services would be especially valuable. I’m also open to recommendations in related marketing areas that could support this objective.
If you have other strong resources—books, case studies, frameworks, or even targeted articles—please share them.
